The final capstone project will require students to develop a marketing plan for
The final capstone project will require students to develop a marketing plan for the organization selected in week one. The plan will be based on the template in chapter two of the text. Students will gather information from sources related to the company, the industry and academic sources. The finished project will be 10-15 pages and will include all the sections in the template. In this assignment, students will develop the Tactics, Implementation and Controls sections Review the template on pages 47 & 48. Gather information from appropriate sources Write the following sections or the Marketing Plan: Tactics Implementation Control Include a title page and reference page in your submission. Throughout the course, you have been developing parts of your marketing plan. Now it is time to bring it all together. In weeks 3 and 6, you submitted sections of your marketing plan and you have received feedback on your submissions. Now it is time to revise or edit your prior work and complete your plan. Follow these steps to complete your capstone project. Review the feedback received on parts 1 and 2 and revise and edit accordingly. Write the Executive Summary which includes: A brief overview of the situation. A brief statement of the goals and purpose of the plan. A statement related to the ethical development and implementation of this plan. A statement related to the Social Responsibility of this organization or this plan, Combine all parts into one document following the template provided. Include any exhibits you determine to be helpful (this is not a requirement)

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