Ideally, this is a 12-20 page paper analyzing how Howard Schulz and Starbucks ap
Ideally, this is a 12-20 page paper analyzing how Howard Schulz and Starbucks applied principles discussed in class in order to build the coffee giant. Focus on his use (or lack of use) of the 4 Foundations and 7 Cs. If you see ways in which the company failed to apply principles we have discussed in class, you may do that too.

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